Nobody should feel like they're the only one.

I started Holdfast Co. because nobody should ever wake up feeling like they're the only one.

I've been there. I've known people who were there. I've lost people who were there. Twenty-two a day isn't a statistic to me — it's a face, and a name, and another one after that.

The shirt in front of you is a sign. A real one. When somebody wakes up and everything in them is saying you don't matter, nobody sees you, you're alone out here — this is the answer to that.

That message is for the person wearing it. But it's also for everyone who sees it.

If you pass somebody on the street wearing this shirt — in a gas station, at a grocery store, at a gym, at a ball game — go up to them. Tell them you saw the shirt. Tell them you're not alone either. Tell them you're glad they're here. That's the mission. A signal, and a response. One person at a time.

You don't have to be a veteran. You don't have to have gone through something specific. You just have to be somebody who understands that the worst feeling in the world is thinking you're carrying it by yourself.

Ten percent of every sale funds veteran suicide prevention. The other ninety percent keeps this brand running so we can reach more people and put more signs on more backs.

Hold fast. It's what sailors say when the storm hits and all you can do is grip the line and not let go. You don't have to beat the storm. You just have to hold fast until it passes. And you don't have to hold alone.